• Established and managed an e-commerce fashion accessories brand with an active presence on Instagram (@hauteaccessories) and an independent website (Hauteaccessories.in).

• Conceptualized and designed collections aligned with market trends and consumer insights.

• Developed and executed content strategies, achieving a 16.7% engagement growth within two months.

• Independently built an SEO-optimized website, enhancing user experience and visibility.

• Launched and managed digital marketing campaigns, including paid advertising, resulting in a significant increase in CTR.

• Expanded the team to four members with clearly defined roles and responsibilities, overseeing hiring, training, and delegation of tasks.

• Developed the brand’s story, identity, and digital presence, including designing its website and managing social media platforms.

• Increased conversion rates by 5% through targeted campaigns and SEO optimization.

• Managed Google Merchant accounts, SEO strategies, and KPI monitoring to enhance brand visibility.

• Designed and created a comprehensive product catalog (digital and print).

• Successfully implemented sustainable practices, aligning the business with modern consumer values.

• Created a product catalogue- digital and print.

• Took part in gaining multiple awards for the business.

• Created strategies for marketing and closed sales.

• Introduced sustainable values and practices within the business, managed the company’s SEO and google merchant account.

• Conducted research and developed reports tailored to HR and recruitment industries.

• Managed multi-platform social media campaigns, enhancing engagement and brand visibility.

• Collaborated with teams to maintain consistent messaging and optimized paid campaigns for maximum ROI.

• Develop, write, and design compelling and creative content tailored to each platform, including posts, graphics, videos, and stories.

• Formulate and implement comprehensive social media strategies across platforms (LinkedIn,Facebook, Instagram, Twitter,TikTok) to enhance brand visibility and engagement.

• Guided the other teams to ensure consistent brand messaging and voice across all social media channels.

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Worked as a junior copywriter and also an author. Conducted in-depth research on assigned topics to develop original content.

-Developed content for blogs and writing articles according to the niche of the company.

-Conducted interviews of multiple women and published stories of them in the form of articles.

-worked on social media content writing and managing on the calendar drafted by my senior.

• Created themes, style boards and developed story lines after trend research.

• Collaborated with different teams for different shoots.

• Conducted make up, styling, modeling and art direction for the shoots and guided on photography based on references.

• Took responsibility of budget management, location, theme, styling and Art direction of most shoots.

Design cafe is an interior design cafe for which I contributed to generating content for their website. 

Also worked as a graphic designer on several projects.

• Created engaging, SEO-optimized content for website pages, blogs, and marketing campaigns, enhancing brand visibility and customer engagement.Collaborated with different teams for different shoots.

• Designed compelling brochures, presentations, and promotional materials to support sales and marketing initiatives.

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Arcadia is an architecture and contruction firm, for which I contributed in generating content for their website and brochures. 

• Ensured a seamless user experience through well-structured content, improving readability and engagement.

• Developed clear, engaging, and persuasive website copy that aligns with Arcadia Homes' luxury real estate positioning.

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Taarini weddings is an event management company, a parent company to, Nallini and The set design company.

I worked on social media projects involving graphic design, content writing and marketing for all these companies simultaneously.

Managed their Social media accounts, and content calendars based on their niches.

Conducted thorough research on trends and generated content based on its niche. wrote blogs and articles for their website. 

FanTunez is a start up which is creating a metaverse for Content creators. they aim at organising and hosting parties, but, in Metaverse.

-My responsibilities included conducting in-depth research on Metaverse and the NFT domain to develop original content for this start-up.

And also in development of content for blogs, articles, and company website all for the niche, Metaverse.