• Developed the brand’s story, identity, and digital presence, including designing its website and managing social media platforms.

• Increased conversion rates by 5% through targeted campaigns and SEO optimization.

• Managed Google Merchant accounts, SEO strategies, and KPI monitoring to enhance brand visibility.

• Designed and created a comprehensive product catalog (digital and print).

• Successfully implemented sustainable practices, aligning the business with modern consumer values.

• Created a product catalogue- digital and print.

• Took part in gaining multiple awards for the business.

• Created strategies for marketing and closed sales.

• Introduced sustainable values and practices within the business, managed the company’s SEO and google merchant account.

• Conducted research and developed reports tailored to HR and recruitment industries.

• Managed multi-platform social media campaigns, enhancing engagement and brand visibility.

• Collaborated with teams to maintain consistent messaging and optimized paid campaigns for maximum ROI.

• Develop, write, and design compelling and creative content tailored to each platform, including posts, graphics, videos, and stories.

• Formulate and implement comprehensive social media strategies across platforms (LinkedIn,Facebook, Instagram, Twitter,TikTok) to enhance brand visibility and engagement.

• Guided the other teams to ensure consistent brand messaging and voice across all social media channels.

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Worked as a junior copywriter and also an author. Conducted in-depth research on assigned topics to develop original content.

-Developed content for blogs and writing articles according to the niche of the company.

-Conducted interviews of multiple women and published stories of them in the form of articles.

-worked on social media content writing and managing on the calendar drafted by my senior.

• Created themes, style boards and developed story lines after trend research.

• Collaborated with different teams for different shoots.

• Conducted make up, styling, modeling and art direction for the shoots and guided on photography based on references.

• Took responsibility of budget management, location, theme, styling and Art direction of most shoots.